Also Known As:Woodstock Music Festival; An Aquarian Exposition: Three Days of Peace and Music
Overview of the Woodstock Festival of 1969:
The Organizers of Woodstock
The organizers of the Woodstock Festival were four young men: John Roberts, Joel Rosenman, Artie Kornfeld, and Mike Lang. The oldest of the four was only 27 years old at the time of the Woodstock Festival.
Roberts, an heir to a pharmaceutical fortune, and his friend Rosenman were looking for a way to use Roberts' money to invest in an idea that would make them even more money. After placing an ad in The New York Times that stated: "Young men with unlimited capital looking for interesting, legitimate investment opportunities and business propositions," they met Kornfeld and Lang.
The Plan for the Woodstock Festival
Kornfeld and Lang's original proposal was to build a recording studio and a retreat for rock musicians up in Woodstock, New York (where Bob Dylan and other musicians already lived). The idea morphed into creating a two-day rock concert for 50,000 people with the hope that the concert would raise enough money to pay for the studio.
The four young men then got to work on organizing a large music festival. They found a location for the event up in an industrial park in nearby Wallkill, New York.
They printed tickets ($7 for one day, $13 for two days, and $18 for three days), which could be purchased in select stores or via mail order. The men also worked on organizing food, signing musicians, and hiring security.
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